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What (who) is customer choice - definition

BENEFITS A VENDOR PROMISES A CUSTOMER WILL IN RETURN PAYMENT OR OTHER VALUE-TRANSFER

Customer needs; Customer proposition

Customer attrition

BUSINESS METRIC

Customer Churn; Customer churn

Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.

https://en.wikipedia.org/wiki/Customer_attrition

Customer equity

THE TOTAL COMBINED CUSTOMER LIFETIME VALUES OF ALL OF THE COMPANY’S CUSTOMERS

Customer's Equity; Equity of the customer; The Equity of the Customer

Customer equity is the total combined customer lifetime values of all of the company's customers.Fripp.

https://en.wikipedia.org/wiki/Customer_equity

customer service

PROVISION OF SERVICE TO CUSTOMERS

Customer Care; Customer care; Customer Service; Sales and customer service Operations; Customer Service Department; Elements of customer service; Sales & Service agreement; Reliable customer service; Reliable custmer service; Customer services; After sales service; Cust Service; Customerservice; Automated customer service; Customer feedback; Customer service department; Client-facing; After sales

Customer service refers to the way that companies behave towards their customers, for example how well they treat them. (BUSINESS)

...a mail-order business with a strong reputation for customer service...

The firm has an excellent customer service department.

N-UNCOUNT

Wikipedia

Customer value proposition

In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer).

Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other constituent groups such as employees, partners or suppliers. Similar to the unique selling proposition, it is a clearly defined statement that is designed to convince customers that one particular product or service will add more value or better solve a problem than others in its competitive set.

https://en.wikipedia.org/wiki/Customer value proposition

Examples of use of customer choice

1. The endeavour of the poll conducted by the UAE‘s postal department was to understand customer choice in various categories.

2. New technology is also allowing operators to introduce services that could play a major part in customer choice.

3. The all–party group for building societies and financial mutuals also said previous demutualisations had a largely negative impact on customer choice and financial services provision.

4. Charles Iager, owner of Maple Lawn Farms in central Maryland, said more customer choice could bring profits to the lagging dairy industry.

5. "We believe to maintain effective competition and provide more customer choice local authorities need to be given the power to take competition and choice into account when considering planning."